Master's Research Project
IUI & U: an introduction to your treatment at Mount Sinai Fertility
Mount Sinai Fertility offers IUI treatments to their patients and currently provides print and online resources to prep them for this procedure, but the current information lacks visual resources which might help patients understand this process better. For this reason we are seeking to adapt this material into a video to help better inform patients.
Client
Dr. Shelley Wall, Dr. Kim Liu
Format
Animated Video
Maya, ZBrush, After Effects, Photoshop, Illustrator
Programs
We hope by diversifying the resources available from MSF, we can allow patients access to better information and improve outcomes in the long term.
Initial Concept Art + Visual Development
Pre-production
Research
Literature Review + Media Audit + Research Proposal
Patient Interviews
Formative assessment
Script
Storyboard
Animatic
2D mock-up of the final animation
Production
3D Modelling + Animation + Compositing